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Primary Colors Personality Test
and Insight Tools are contextual.

Understand what personality tendencies
you express in different contexts of your life.
When are your personality tendencies centered?
(tendencies that make you feel positive and productive)
When are your personality tendencies extreme?
(tendencies that are destructive and damaging).




Brief History of Personality and Assessments

Personality Experts Corner

We specialize in providing communication and relationship professionals with personality test and insight tools that enrich connections, empower competence and transform relationships. Primary Colors Personality Test is the best personality test on the market today.
- Dawn Billings, Personality Expert -

I am a business coach for CEO, management and small business owners. I find that when executives better understand the personalities working for and with them, they enjoy greater success.
- Christa Sutton, Communication and Training Expert -